Today is a very big day, the culmination of a work that began a little over a year ago.

I am beyond excited to introduce to you the new Ashlee Proffitt. It feels so good.

It feels like home.

This journey over the past year has been hard with many challenges, obstacles and crazy surprises. But it has been so rewarding, especially right now, in this moment to have finished something so very big. And I can say with confidence that the work has been well worth it. I am so excited for the future and for what God has in store for this tiny little business.

So, without further ado, let me give you a peek in to what I have been so diligently working on for the past few months.

What do you think?! I am OBSESSED. I’m so excited that I don’t have to keep everything in hiding anymore. I mean, let’s be honest, I am not great at keeping secrets anyway!

Katelyn Brooke Designs turned my vision into a beautiful, functional website that really captures what I am all about. Thank you Katelyn for helping to turn all my ramblings and questions and thoughts and ideas into this cohesive amazing site.

I have about a million more people to sincerely thank for helping me get to this point today, but I will limit it to two. First, I want to say thank you to my amazing husband who has sacrificed so much, especially over the past couple of months, to help me finally get this off of the ground. He has played nanny, chef, housekeeper, activity coordinator, and so much more… all while playing the hardest role of being a husband to a seemingly crazy wife at times and father to 3 very little children. Thank you baby, for loving me so well, for your support and endless encouragement.

And secondly, I want to thank Shay Cochrane for being such a dedicated and sacrificial best friend for so many years. You have been faithful and encouraging and have always been my biggest fan. Thank you friend. And a special thank you for taking the most beautiful photographs; for making these new designs come alive and capturing my brand so perfectly.

Thank you to so many of you amazing friends and family who have walked through this journey with me. You are amazing and I thank God for you.

So, take a look around and make sure you check out the shop! There is so much goodness there you might have to make a couple trips back in order to see it all!

Over the next few weeks, I’ll be celebrating this journey by sharing fun details about the new collections and giving away a handful of fun products. It will be a virtual launch party of sorts, so be on the lookout for a sweet little invitation.

Love you all!