Hooray!
I am so excited to introduce you to a fresher, brighter, and more simplified Ashlee Proffitt website. I absolutely love it. It was definitely worth the wait.
Remember the old site?
Let’s be honest. It wasn’t terrible. In fact, a little over a year ago when I first launched it, I was in love. However, over time, the background color and the strange shade of pink (that was no where else in my branding!) was beginning to drive me crazy. And the blue of the logo too. I really love white, and grays and creams. I always have! It is really beyond me why I chose the colors I did for my original branding. This is why even designers and artists need objective professional opinions when it comes to developing their own brand.
The new site:
New Site Features:
- The background is now white! Hooray!
- The accent colors are cream and gray
- The homepage images are wider
- The navigation bar has been simplified
- New ‘buttons’ on the bottom of the homepage to help you get where you need to go
- An updated logo from the amazingly talented Melissa Esplin. (I have loved her… forever.) I will use the logos interchangeably. She also created a version of just ‘ashlee’ and a little monogram icon to use as well. I am obsessed with all the little elements and love the way my brand has grown over the past year.
- New portraits from the lovely Shay Cochrane
- Sweet new details on the blog that add a playful and thoughtful element that I love. It’s like welcoming you into my living room!
P.S. Katelyn Brooke is by far one of the best creatives I have ever worked with. She miraculously makes sense of all my random ideas and inspiration and creates an entire site out of it. So thankful for you Kate!
And the shop! The shop got a few updates too. It now works cohesively and seamlessly with all other elements of my brand. My favorite part of the shop update is that now customers will be able to enter their custom information (for personalizing products, etc.) prior to checking out, in a super easy to navigate way. So excited about this little feature! Friends. I am just over the moon excited about all the new products lining my little online shelves and I cannot wait to tell you about each of them.
Oh friends. This has been quite the undertaking. What was going to be a teeny little collection of goods turned into crazy amounts of… well… goodness! I love all the new products (and there is still more to come!!) and they are so representative of my heart these days. I need simple truths filling my every day.
I will be doing a more detailed post on the individual products and this line as a whole later this week. For now, visit the shop and let me know what your favorite new product is by commenting on this post and you will have a chance to win that very product! (Winner will be announced Wednesday.)
I love all of it and am so proud for you!
if I had to pick a favorite… IPhone Case – Exodus 14.14 – our church went through the ENTIRE book of exodus the past couple years, verse by verse, and this is still one of my favorites and I remember the sermon the most. so often I don’t want to be still, I want to go, do, etc. good simple reminder with a beautiful stroke!
It’s so beautiful! I love everything!! You look absolutely amazing in your new photos! Congratulations, friend! So happy for you! 🙂
I ove your new updated site and always get excited for your posts! I love the new mugs, especially the good morning mug. Such a great way to be reminded of God’s love everyday.
I love the WHITE! Very colorful if thats possible haha. My favorite if the Wreath Iphone case with the name inside. Love it. Simple, clean, and feminine. All of your items are fabulous, congrats!
Oh so pretty Ashlee!! You’ve carved out a refreshing little nook. I am a huge fan of three word sentences so the ‘you are loved’ mug and the ‘i still do’ print are both catching my eye, especially that lovely and very true print.
Best of luck with the new shop and site! Can’t wait to see more…
PS What you have over there at aadensage is just beautiful. Thank you.
I absolutely love your new website and branding. You are such an inspiration to SO many. If i had to pick a favorite (which is mighty hard)- I would say the “Be Joyful Always” iphone case. What a beautiful reminder to carry with you every day.
I have been waiting to see what loveliness you would come up with next! I love the mugs! Especially the the Good Morning one. Loving the Mommy notepads, so sweet! The Colossians Iphone case is gorgeous as well. So many things beautiful things to choose from.
You’re the best, Ashlee! Thank you so much for your kind words, it’s always an absolute pleasure to work with you! I’m so excited for you and all the exciting things in store for your brand + shop!
Oh girl this is BEAUTIFUL! I loved seeing all of your product sneak-peaks on instagram, and was so excited for your new “launch!”! I love so many products and can’t wait to Christmas shop for family & friends 🙂 My favorites would have to be the Ex. 14:14 B&W striped print & the Personalized Wedding Print. But I’m also a huge fan of the I Still Do print and the Good Morning mug!!! Too much amazingness to pick from 🙂 So excited for you!!!
I LOVE this!!! So beautiful Ashlee! My favorite is that mint mug that says “Good Morning!” and “His mercies are new..” What a sweet scriptural reminder to help greet each new day’!
EVERYTHING is amazing! The new look is perfectly Ashlee and I love it (and you)! My absolute favorite item is the ‘I Still Do’ art print, but I also adore all of the mugs.
Everything is just stunning, but if I *had* to pick one thing, (which is hard) I would pick the iPhone Watercolor Dipped!!
Hooray! Brianna, you won!!! 🙂 Email me your shipping address!!
I absolutely love love love this new site and brand. I just love how everything on here is SO your heart. 🙂 I can’t wait to see what you do next! Just joined your mailing list as well:)
If I had to choose (and boy it was HARD) I would say the mug that says “coffee” would be my favorite thing !!
The new site looks great! I love the brother/sister art prints. Pretty sure my wife will become your new best friend when she see the invitations.
Gorgeous updates! I adore the goodmorning mug.
Your new site is really lovely! I love the clean and modern look of it all. If I had to choose, I would choose “The Lord Will Fight for You” striped print in emerald. Congratulations on your launch!
I’m in love with everything, but if I had to choose one thing it’d be the coral watercolor dipped iPhone 5 case with my name on it!
So proud of you, Ashlee!
I love everything in your shop! If I had to pick one thing, it would be the Colossians 3:2 Iphone case in either the emerald green/blue or the raspberry/coral/lemon color design.
Stunning!! I don’t know how to narrow down my favorites haha. I love the mugs (especially the ‘good morning’ and ‘coffee’ one). I’m also lovvving the ‘be joyful always’ iPhone case. So much goodness! 🙂
Your new site is gorgeous! I love the fresh colors! I love the new cell phone covers but my favorite is the meal planner!!!
Your new site is gorgeous! So lovely!
I love all the mugs and the white pencils. I can see that cute mug full of pencils sitting on my desk. 🙂
The new site and the new products are beautiful, I know this was a lot of work but it is so worth it. My favorite thing in your new shop is Art Print – Exodus 14.14.
oh sweet girl. the new site is just lovely. i adore its simplicity.
i am loving your scripture art prints. especially the striped one. so cute.
xoxo.
I love the new look! I think the art prints are my favorite! I’m in the middle of moving right now and I love that there are so many options of gorgeous color choices! If I had to pick a favorite, it’s definitely be the Psalm 46:10 print.
I love it all! I’ve been looking at your iPhone cases for a while now and I live the watercolor dipped be joyful always case! Miss y’all and pray everything is going well in Tampa
God works in such wondrous ways. I found your beautiful cards on Etsy, emailed and asked you if you could replace Happy Holidays with Merry Christmas… I was then linked to your blog post about your beautiful son Aaden from my friend’s facebook wall. What small, truly blessed world we live in.
Your work is beautiful Ashlee… We will be purchasing our Christmas cards from you this year. I also just love the creation artwork.