Branding Inspiration Board: Stephanie A. Smith Photography | Branding by Ashlee Proffitt

Over the years I have developed a beautiful process that allows me to build strong, powerful brands for creatives. The process is in-depth and challenging and forces my client to think deeply about their unique style and what they desire to communicate to the world. The first step in my process is to create an inspiration board. The inspiration board does not involve existing logos, but instead is made up of all that encompasses their unique style. Their favorite color palettes and room decor and outfit choices. All of those little bits of inspiration work together to communicate one’s style and aesthetic and overall feel of their business.

I really enjoy this part of the process, getting to know my client, seeing their style as cohesive and finding the commonalities while they may feel none exist. And the joy that something so simple yet so profound brings to my client is unmatched.

I cannot wait to show you the gorgeous brand we are creating for this fabulous client! Until then, enjoy this amazing inspiration board!


 

*If you are interested in working with Ashlee for your branding needs, please email info@ashleeproffitt.com for packages and details. Also, make sure to check out her branding portfolio.