I have been DYING to show you this gorgeous brand!

Meet Kat Schmoyer of Dear Sweetheart Events. Kat was an absolute joy to work with and the development of her brand was just as amazing as she is.

View More: http://nataliefranke.pass.us/kats-portraits

Kat is a relatively new business owner who is growing leaps and bounds by the minute. Her success is due, in part, to having a beautiful understanding of her clients, what they need, what they want and how she can best deliver both of those things.

Her heart for her brides is unbelievable and as we developed her client experience our focus was completely on how to make those brides feel loved and valued throughout the wedding planning process. If you want to be inspired go read the DSE blog where you find beautiful inspiration and lots of knowledge for the wedding planning process, small business development and encouragement for real life.

Congratulations Kat! Dear Sweetheart Events is amazing and I am so excited for the future of your business!!!

Dear Sweetheart Events Branding Inspiration:

Branding Inspiration Board | Dear Sweetheart Events | Branding Development by Ashlee Proffitt

Dear Sweetheart Events Final Brand Board:

Brand Board | Dear Sweetheart Events | Branding Development by Ashlee Proffitt

Dear Sweetheart Event’s New Website! Hooray!

Website | Dear Sweetheart Events | Branding Development & Website Design by Ashlee Proffitt

Home Landing Page
Bright, white with gorgeous pops of color.
ADORE the images we used for the ‘Call to Action’ buttons below her slider.

Brand Board | Dear Sweetheart Events | Branding Development & Website Design by Ashlee Proffitt

About Page
Bright, white with the same gorgeous pops of color. LOVE the ‘Favorite Things’ at the bottom of this page.
And her portraits are just amazing. And so perfectly Kat.

Website| Dear Sweetheart Events | Branding Development & Website Design by Ashlee Proffitt

Services Page
This page was so fun to develop!
I am obsessed with the image Kat wanted here. She adores real life love stories and this image perfectly displays that.
Her services are listed in those organized little drop downs making for a clean and concise page that is functional and beautiful.

Website| Dear Sweetheart Events | Branding Development & Website Design by Ashlee Proffitt

Blog
We carried through the same feeling of bright and clean while adding a few more pops of bright color from her color palette.
I love the way we pulled in a touch of her floral pattern and the use of that gorgeous yellow!

This branding project is one of my favorites to date! Congratulations Kat on a job well done!


If you are interested in working with Ashlee for your branding development, please see the Branding Design Services here and complete the contact form here