I say this every time, but this part of the process, the part where I ask my clients to dig deep and find what truly inspires them, is one of my favorites in the branding journey. These inspiration boards are much more than pretty images. They stand for something and their is such purpose behind every image. And to see my clients light up over their inspiration boards, to finally hear them say, ‘this is it! this is me!!’ is just so rewarding.

This gorgeous new brand will launch soon and I cannot wait to reveal to you all the perfect details!