Photography: Shalese Danielle Photography | Event Design + Coordination: Maggie’s Misc Events | Florals: One Sweet Day in May  PhotographyEvent Design | Florals by One Sweet Day in May

The earth laughs in flowers.” -Ralph Waldo Emerson

Working with creatives to develop their brand is enormously rewarding, especially when said creatives are in the early stages of business ownership and you get the privilege to watch them grow as business owners right before your eyes.

One Sweet Day in May is a boutique floral design company. Michelle is the face behind the business as well as the gorgeous florals seen above. I mean, my clients make my job easy when they are producing work like that!

Together we created and developed a gorgeous brand for One Sweet Day in May that is just perfect and I am so excited to show you all the pieces!

One Sweet Day in May Brand Elements by Ashlee Proffitt

Through a series of discussions we decided to pursue a calligraphy based logo. The perfect fit for Michelle and One Sweet Day for a number of reasons, but primarily because it is organic and feminine while still being polished and finished, just like Michelle’s florals. I began with sketches of layouts and then we worked with Taylor Schumann to turn those sketches into the gorgeous calligraphy above.

Michelle’s inspiration board and defined brand words served as our foundation as well as a guide throughout the process.

BRAND WORDS

Joyful
Feminine
Romantic
Approachable
Trustworthy


VISUAL AESTHETIC WORDS

Playful
Organic
Feminine
Classic
Romantic

One Sweet Day in May Brand Elements by Ashlee Proffitt

Her logo is to die for, but print collateral is where the brand begins to come alive! As a side note, poppies have deep meaning and history with Michelle so we knew from the onset that we wanted to use them. I chose a watercolor poppy floral design for it’s softness and organic qualities, not to formal but so beautiful. You can see the watercolor poppy hinted throughout her collateral pieces and even a bit on her website!

One Sweet Day in May Brand Elements by Ashlee Proffitt

The website was an absolute joy to work on! I LOVE bringing brands to a space where it can live and be seen and experienced. We used Squarespace for Michelle’s site and I cannot say enough good things about that platform. It may be my new favorite thing ever (as I type this in WordPress. 😉 Don’t tell!)

Our goal for the site was the same as with all the brand elements: to create an environment that was beautiful and feminine but approachable and comfortable. We created a simple (i.e. approachable, not stuffy) home page that showcases her amazing floral designs. The additional pages had the same goal, feminine beauty with simplicity. The blog page is one of my favorites and has hints at the beautiful watercolor florals we sprinkled throughout her elements. Go take a peek and give Michelle some love!

One Sweet Day in May Brand Elements by Ashlee Proffitt


 

Branding by Ashlee Proffitt