Branding: Bip & Bop


Total Floor Area



Hooray! Launch day is my favorite day! Let me introduce you to the gorgeous new Bip & Bop.

I am SO excited about this brand launch! What an amazing client Nicole, founder, owner and creator at Bip & Bop, has been to work with. She is gracious and kind and has an eye for classic elegance.

Bip & Bop Brand & Collateral Elements by Ashlee Proffitt

We started this branding project like I always do, with in-depth branding homework and then a face-to-face chat via Skype. We talked about the heart of Bip & Bop, how the company got started, how it grew like crazy and has now been featured in some amazing places (ahem: Lauren Conrad and Tori Spelling to name a few!) We discussed Nicole’s goals for this shop as well as how we could best serve her ideal client. Our goal was to create a brand that provided gorgeous products in a gorgeous online boutique with an effortless shopping experience.



  • timeless
  • classic


  • elegant
  • feminine


  • fancy
  • effortless



Bip & Bop Brand & Collateral Elements by Ashlee Proffitt

This was our starting point and what a gorgeous starting point it was! We wanted pull it luxury but also hand-made natural elements since the jewelry pieces from Bip & Bop are all made by hand. Lots of classic black and white with hints of tiffany blue, soft gray and specks of gold.

When you own an online boutique, your only actual, tangible touch point with the client is the package that the product arrives in. Nicole and her team was already doing a beautiful job at packaging items and creating a wonderful experience for the client. So we just tweaked it a bit, added a note card here and a sticker there and the final result is just stunning. Bip & Bop Brand & Collateral Elements by Ashlee Proffitt

Then we went to work creating a seamless, effortless and beautiful online boutique. The end result is so perfect. Go take a peek! And don’t forget to check out the newly created Bip & Bop Blog for a little behind-the-scenes action!!

Bip & Bop Brand & Collateral Elements by Ashlee Proffitt

Nicole. It has been an absolute joy. You are wonderful and I am so excited to see your business grow in the years to come!!

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