Blush and gold and hints of navy, made complete by a blush animal print and the perfect preppy stripe.

This brand design was a dream to create and working with Dana of Finley Lane was one of my favorite projects to date.

Brand Design | Finley Lane | Luxury Custom Branding by Ashlee Proffitt

As always, we started with in-depth branding homework and then a face-to-face chat via Skype. These consultations are one of my favorite parts of the process because I actually get to see the face behind the business. We talked about how the Finley Lane got started, how it grown and where Dana saw the boutique headed in the future. Our goal was to create a brand that provided a beautiful boutique shopping experience all on an online shopping platform.

DESCRIPTIVE WORDS
  • Classic
  • Luxurious

  • Polished
  • Feminine

  • Refined
  • Preppy

INSPIRATION

Brand Design | Finley Lane | Luxury Custom Branding by Ashlee Proffitt

How perfectly feminine and luxurious is this inspiration?! I want to live in this image!

Once we finalized the logo and coordinating submarks and patterns, we moved on to the collateral pieces. I love creating collateral. It begins to bring the brand to life.

Finley Lane | Brand & Collateral Elements by Ashlee Proffitt

Lastly we created a beautiful and fluid shopping experience for the Finley Lane online boutique via Shopify.

  • Finley Lane | Home

    Finley Lane | Home

  • Finley Lane | Home

    Finley Lane | Navigation Detail

  • Finley Lane | Personalization Guide Page

    Finley Lane |Personalization Guide Page


Dana, working with you to create this gorgeous brand was just amazing. Thank you for choosing me!


Branding for creatives by Ashlee Proffitt