A gorgeous palette of neutrals and a luxurious minimalist inspiration? Yes, please.

Tiffany Hinton of Lola Interiors, formerly R&E Design, is a superiorly gifted interior designer with a heart of gold. Working with the Lola Interiors team was a dream partnership and I am so honored to have helped launch this new season for Lola Interiors.

Lola Interiors Brand Reveal | Branding by Ashlee Proffitt

Our design process started with in-depth homework answering lots of questions about the history of the business to future goals and ideal client along with overall aesthetic questions. During our in-person consultation we narrowed down the descriptive adjectives to give us a framework to get started.

DESCRIPTIVE WORDS
  • clean
  • classic

  • intentional
  • livable luxury

  • timeless
  • creative & innovative

From there we pulled our visual aesthetic inspiration and got to work. How gorgeous is this inspiration?!

INSPIRATIONLola Interiors Brand Reveal | Branding by Ashlee Proffitt

Then we finalized the logo, submarks, fonts and colors before moving on to the collateral elements.

COLLATERAL ELEMENTS

Lola Interiors Brand Reveal | Branding by Ashlee ProffittLola Interiors Brand Reveal | Branding by Ashlee Proffitt

This is just a small sampling of all the gorgeous collateral pieces we designed for the Lola Interiors clients, including spec sheets, project templates and more, but we will save those designs as sweet surprises for the Lola Interiors clients.

Lastly, we created a beautiful website that would house all of the gorgeous work that comes out of this small, but mighty design firm. A place where they could not only share their work but also share their heart and unique vision for giving back to the community. Go take a look at their amazing portfolio! And while you’re there check out the Rebuild Project, a deeply meaningful project that is sure to inspire you.

Lola Interiors Website Reveal | Branding & Website by Ashlee Proffitt


Tiffany & Courtney, it was an absolute pleasure and honor to work with you on something so absolutely special. Thank you for the privilege of doing so. xo, ashlee