Kid Theology | Equipping Parents to Disciple Children | Branding by Ashlee Proffitt
My husband started dreaming about this endeavor more than a year ago. He bought the domain name, created an email account and all the social media channels. And then he waited. He prayed and asked for God’s timing. Late last year he started setting aside specific time one night a week to just research, pray and write. Starting a new thing is hard when you work a more-than-full-time job and are a very present daddy and a massive helper to your wife. So maybe the start of this new thing was slow. But it was steady and it was a disciplined chipping away at the big goal.
I’m learning that in entrepreneurship, breaking those big goals down into small action steps means you might actually accomplish the thing, even if it is slower than you might have initially wanted, even when you are tired and even when you have a million other responsibilities and would rather aimlessly be watching Monday night football. Small action steps tell your brain it is possible and motivate you to keep going.
So after months of late night work, my sweet husband has launched a very special new endeavor, Kid Theology. An endeavor that is sure to change many and one that, despite what I might have said when I was sick, tired and grumpy, I am so grateful to have gotten the chance to work together on.

BRANDING INSPIRATION


Brand Inspiration | Kid Theology | Equipping Parents to Disciple Children | Branding by Ashlee Proffitt

 

We wanted to create a brand that felt aged and worn, like a classic book that stands the test of time or an old building that has weathered many storms but is still standing and still strong. We believe that teaching children about God is doing that very thing, giving them knowledge and wisdom that will stand the test of time and will stand against every storm.
We also wanted to incorporate an element of fun that could represent the beauty of childhood and serve as a reminder that although teaching your children about God is of highest importance, it doesn’t have to be stuffy or boring and instead can be lots of fun.

BRANDING ELEMENTS


Brand Elements | Kid Theology | Equipping Parents to Disciple Children | Branding by Ashlee Proffitt

 

WEBSITE


Brand Elements | Kid Theology | Equipping Parents to Disciple Children | Branding by Ashlee Proffitt

 

If you are a parent who wants to teach your children about God but don’t quite know where to start, I’ve got the perfect solution for you! http://www.kidtheology.com

2 Comments on Branding: Kid Theology

  1. Debbie Patane
    February 1, 2017 at 7:03 pm (4 months ago)

    praying for all of you!

    Reply
  2. Caley
    February 3, 2017 at 7:39 am (4 months ago)

    Love this branding – but what an amazing concept!! Can’t wait to explore this with our children – they may be a bit young for now though! x

    Reply

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