In October of 2016 I launched The Morning: A community of hope for women finding joy after miscarriage, stillbirth or infant loss.
In early 2016 the plan for The Morning was taking shape. I needed branding, logos and collateral and a website designed. And even though I had spent the last decade designing brands for creative businesses I decided that it was in the best interest of The Morning to have an objective designer do the heavy lifting for this one. As a designer, I knew I needed fresh eyes on this project that was so dear to me.
So I hired the lovely Laura Kashner of Laura Kathryn Creative. We worked together to create the beautiful brand elements for The Morning and then I implemented those elements into collateral designs and the website.
To create a brand that communicated hope, renewal, healing, and strength; a soft place to land for an aching heart.
Our current collateral needs were relatively small, notecards and packaging items for the AadenSage Birthday Project. I incorporated a classic seersucker stripe for a timeless.
I created a blog based website using WordPress and my favorite wordpress themes (!!) The site came together perfectly, visually communicating hope, healing, and strength. In an effort to create a place that felt safe and effortless, I kept the site simple and easy to use. There are no fancy bells and whistles, just a soft place to land where an aching heart can feel loved and cared for.
What do you think? Have you checked out The Morning? Do you know a woman who could benefit from the message of hope we are providing there?
Are you a graphic designer? Have you ever hired out design services because you were just too close to the project?