Branding

The day a new website launches is the day when so many pieces finally come together in the branding process. A website does not in itself make up a brand but it is an enormous part of your business as it may be the only ‘face’ your client sees. The day a website launches there […]

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Remember this gorgeous branding inspiration board? Well this inspiration board has turned into an even more gorgeous brand. We are finishing up the last little details for the amazing Dear Sweetheart Events complete brand (including an entirely new website!!!!) but we couldn’t wait to show you the foundation of this new brand!! Take a peek […]

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Remember this brand reveal with its fabulously vintage and rustic feel combined with gorgeous lines and patterns? Today I am showing you Laurie Louis’ collateral as a brand is always more than just a logo. It is every.single.point of contact you have with your client or customer. We developed an extensive amount of collateral items […]

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When thinking about your client experience, the best and most efficient way to address your experience as a whole is to simply list out every touch point you have with your client or potential client. Then address each touch point and ask the following questions: Does this element visually represent me, my authentic style/preferences? Does […]

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I have had the pleasure of working with a plethora of wonderfully talented creatives over the past few years to build strong brands that are true and genuine. Do you remember this gorgeous new brand reveal for Lindsay Fauver Photography? She was amazing to work with and worked hard to dig deep and define her […]

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A few weeks ago I shared what a joy it was working with Lovely Little Parties to define her Brand Identity. And although I love creating those foundational elements, the brand really begins to come alive when all the coordinating elements are designed, created and put to work. A brand is so much more than […]

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I love branding! And this wonderful client is no exception. Working with Laurie Louis has been a joy. Her aesthetic combines hints of vintage and industrial with bold, classic patterns. (Seriously she is a pattern master!) Her brand designs are spot on and turned out beautifully! I especially love the custom pattern we created just […]

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I am certain that Elizabeth Kring of Lovely Little Parties and I were made for each other. Her love of all things pink and confetti just speak my language! Not to mention my obsession with parties! (I am confident that should I ever change career paths, party planning will be at the top of the […]

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In July I had the pleasure of meeting Lindsay when she attended the Essentials Business & Branding Workshop. There, we assessed her business brand and she came to the conclusion that her current brand was no longer working for her. I was so excited when Lindsay contacted me about working on creating something new and […]

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