Branding

Say hello to the gorgeous inspiration for my latest branding client, Lindsay Fauver. Although I really love the end result of a successful branding project, seeing the brand in action when all the pieces come together, I think my favorite part of the process might actually be those initial stages. That point in the process […]

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Hooray! I am so excited to introduce you to a fresher, brighter, and  more simplified Ashlee Proffitt website. I absolutely love it. It was definitely worth the wait. Remember the old site? Let’s be honest. It wasn’t terrible. In fact, a little over a year ago when I first launched it, I was in love. […]

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Last weekend I had the exciting privilege of working with Shay Cochrane on the amazing Essentials Workshop. The Essentials Workshop is a branding and business workshop for photographers. This workshop, held in Richond, Virginia was our second Essentials Workshop this year. It has been years in the making as Shay and I have been growing, […]

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Hello friends! As may know, the Branding & Business Essentials Workshop for photographers is headed to Virginia in just a few short weeks! We have teamed up with two incredibly talented Richmond based photographers Casey Templeton and Cyn Kain to make this workshop unique and genuinely amazing. This workshop offers something a bit different than […]

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Choosing the perfect typeface for your brand (or any project for that matter!) is one of the most important and fundamental decisions you will make.  A decision that can make or break the overall effectiveness and timelessness of your brand. As Daniel Will-Harris said so beautifully, “Type is important because it’s an unconscious persuader. It […]

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Summer 2013 Essentials Workshop Announcement from Shay Cochrane on Vimeo. Shay Cochrane and I are SO excited to make some very very special announcements today!  After the huge success of our first Business & Branding Essentials workshop for photographers earlier this year, we have been scheming about what would be next all the while getting […]

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Last weekend I had the exciting privilege of working with Shay Cochrane on the amazing Essentials Workshop. The Essentials Workshop is a branding and business workshop for photographers. This workshop has been years in the making as Shay and I have been growing, learning and building our own businesses as well as our expertise in […]

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(In case you missed the previous branding posts: Discovering You (part 1) | Discovering You (part 2) | Discovering You (part 3)) As a creative entrepreneur, whether you have been building your business for years or are just in the initial planning stages, you must ask yourself WHY and you must ask yourself this seemingly […]

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A series about building and maintaining strong brands. Last week I provided a little information as well as homework that was to push you towards really identifying with who you are as a person, as a creative and as a business owner. How did that homework go? If you are just joining us for this […]

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Behind every successful brand is a certain confidence that is the result of having a deep understanding of who they are as a person and what their business is all about, what they stand for, what they are passionate about, what they believe in. You absolutely cannot create a successful and authentic brand if you […]

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