Branding

I am so excited about this new blog series that will focus on helping you create the most powerful brand possible for your creative business! Today we will start where every good brand starts, with you. Over the next few weeks I will help you discover who you are and what your brand is all […]

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“Make today the day that you start taking yourself and your business seriously. Make today the day that your business goes from surviving to thriving. Make today the day that you sort through the noise and identify your true passions and strengths and lay the foundation for a new business identity that builds off of those essential […]

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When beginning this process of rebranding my business I was told to write down my biggest and most crazy dreams. I made a note the first time I did this that said, ‘I have never felt the freedom to dream big…’ I’m not sure why I had never felt that freedom before, but it made […]

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She is playful and sweet and loves to laugh She loves the sunshine She values even the smallest of details and thoughtful touches win her heart She sends handwritten notes to those that she loves… and she truly believes that pen and paper will never go out of style She never misses a birthday and […]

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Friends!!!! I am honestly beyond overwhelmed at your sweet words of encouragement over the past few days! Thank you for bearing with me during this process as it has been quite a long one. Already I have seen more sales in just 2 days than ever before!!! Yayyy! [Photo: Vintage English Wedding via Hostess] A […]

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Today is a very big day, the culmination of a work that began a little over a year ago. I am beyond excited to introduce to you the new Ashlee Proffitt. It feels so good. It feels like home. This journey over the past year has been hard with many challenges, obstacles and crazy surprises. […]

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All Images by Meg Baisden Photograph One year ago I made a leap. I made a decision that absolutely terrified me. The decision was to stop playing games; to stop pretending that something was working that, in all actuality, was not. When it came to my business, I was tired, exhausted, and confused. I had […]

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Slowly but surely. Progress is taking place. Very soon I will be revealing a brand new website, blog and shop, complete with new products for your every day, for your celebrations, and for your home. I cannot wait!

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