Business

I love branding! And this wonderful client is no exception. Working with Laurie Louis has been a joy. Her aesthetic combines hints of vintage and industrial with bold, classic patterns. (Seriously she is a pattern master!) Her brand designs are spot on and turned out beautifully! I especially love the custom pattern we created just […]

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In July I had the pleasure of meeting Lindsay when she attended the Essentials Business & Branding Workshop. There, we assessed her business brand and she came to the conclusion that her current brand was no longer working for her. I was so excited when Lindsay contacted me about working on creating something new and […]

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Hooray! I am so excited to introduce you to a fresher, brighter, and  more simplified Ashlee Proffitt website. I absolutely love it. It was definitely worth the wait. Remember the old site? Let’s be honest. It wasn’t terrible. In fact, a little over a year ago when I first launched it, I was in love. […]

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Around here my heart is full and grateful and overjoyed at the life God gives daily. Around here my mind and emotions are often overwhelmed and I battle daily to stay focused on Truth. Around here my to-do list is every growing. As well as ideas and dreams and goals. Around here I am learning […]

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I have realized I thrive with routine, schedules, and lots of boundaries. I get lost without a list and I don’t go anywhere without a planner. I relished my time with my kiddos this summer but I am so excited about what is ahead for our family and my business. I am so excited for […]

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Last weekend I had the exciting privilege of working with Shay Cochrane on the amazing Essentials Workshop. The Essentials Workshop is a branding and business workshop for photographers. This workshop, held in Richond, Virginia was our second Essentials Workshop this year. It has been years in the making as Shay and I have been growing, […]

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Hello friends! As may know, the Branding & Business Essentials Workshop for photographers is headed to Virginia in just a few short weeks! We have teamed up with two incredibly talented Richmond based photographers Casey Templeton and Cyn Kain to make this workshop unique and genuinely amazing. This workshop offers something a bit different than […]

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Choosing the perfect typeface for your brand (or any project for that matter!) is one of the most important and fundamental decisions you will make.  A decision that can make or break the overall effectiveness and timelessness of your brand. As Daniel Will-Harris said so beautifully, “Type is important because it’s an unconscious persuader. It […]

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