For years, this gorgeous woman (Shay Cochrane) and I have been collaborating together. However, the majority of that collaboration was behind the scenes, time spent encouraging one another in our individual business efforts, towards big goal, dreams and staying true to what matters most. We have done workshops, webinars, and even led bible studies together over […]
The Branding Parlor: Black & White
I introduced The Branding Parlor on September 1 and since then I have helped small business owners create a cohesive, professional and gorgeous brand that is perfectly complete. All at an investment that is doable when you are just starting your business. Read all the sweet details about this amazing project here. I am […]
Recipe: Slow Cooker Tomato Soup
It’s fall and that means I can justify eating soup at least every other night of the week. My entire family LOVED this recipe. Trust me, it’s a winner. I found this recipe via pinterest from Creme de la Crumb. No changes were made and I served with crusty bread as recommended!
Intentional Style: The White Tee
To most, a white tee can seem boring and quite drab, but that’s quite the contrary! One can have so much fun with a white tee in their wardrobe – view it as a foundational piece that so many amazing outfits are built on. Here are two fun and playful looks to help inspire you on […]
Intentional Family: Conversation Starters

Our little family has the gift of being able to enjoy most meals together. We do our best to start the day with breakfast around this table and then come back together at the end of the day for dinner. Our meal times are my favorite and now that the littles aren’t so little, the time spent […]
The Branding Parlor: Southern Beauty
I introduced The Branding Parlor on September 1 and since then I have helped small business owners create a cohesive, professional and gorgeous brand that is perfectly complete. All at an investment that is doable when you are just starting your business. Read all the sweet details about this amazing project here. I am excited […]
Intentional Style: White Oxford Shirt

Gone are the days of a classic oxford shirt belonging in only corporate America wardrobes, being paired with pumps and lined trousers! This top has become an absolute classic to any wardrobe that wears well with so many different looks. This top is meant to be slim fitting and well made. This will not be […]
October Desktop & IPhone Wallpapers

October! It started 12 days ago! Ooops! The days leading up to October 1 were spent finalizing and launching the mini fall collection in the Ashlee Proffitt Shop. And the days following were spent working on two gorgeous brands that are almost complete as well as finalizing my talk for the Pursuit Community conference. And […]
Happy 7th Birthday Aaden.
Dear Aaden, Today is your birthday. What a gloriously special day to this mama. And though you would be seven today, this mama remembers the day your were born as if it were just moments ago. You were a sweet surprise to us. Making your arrival only 16 months after your big brother was born. […]
Shop: Fall Collection
A gorgeous new line of products have officially entered the shop. A line of products that mean so much more than just another material thing to have. A line of products that represent hours and hours of prayer, tears, creating and recreating and recreating again. Its a simple and small line of products but full […]