a little introduction. and a chance to win!!


Total Floor Area



“Make today the day that you start taking yourself and your business seriously.

Make today the day that your business goes from surviving to thriving.

Make today the day that you sort through the noise and identify your true passions and strengths and lay the foundation for a new business identity that builds off of those essential concepts!

The Essentials workshop is for photographers who are serious about their business but are unsure about how to take it to the next level.  It is for photographers who feel “stuck” and are losing the passion and direction to do what they love.  It is for the photographer with big dreams for her little business but who is lacking the business savvy to make her business soar!

The Essentials workshop has two main goals. First, it is designed to help you to ask yourself the right questions to identify your passions, strengths and goals as they relate to your unique business and to create a clear and effective branding concept that represents you!  Second, it will equip you with essential business tools to hit the ground running with that new clarified brand, to get the clients of your dreams, to get back to doing what makes your heart sing as the owner of a business that is flourishing!

Life is too short not to be doing exactly what you love. Time is too precious to keep running a business that is just surviving instead of thriving. MAKE TODAY THE DAY…”

To say that I am excited about this new endeavor is an understatement. I am so passionate about beautiful brands that cohesively tell a unique story and display an amazing client experience. Truly, great brands fire me up! This great passion is what led me to offer full service branding to creatives and now to team up with an amazing photographer to offer a workshop by creatives for creatives; full of all the knowledge we have gleaned over the past 8-10 years being in this creative industry.

You have most certainly noticed by now that I have an incredible best friend who doubles as an extraordinary photographer. Shay Cochrane is an exceptional photographer who is passionate about both creating beautiful images and equipping photographer entrepreneurs. (In case you didn’t know, she is the master responsible for all of the gorgeousness you see here on my website and in the shop.)

Shay and I believe in this workshop 150%!! We believe that it has the potential to revolutionize your business in ways you have only dreamed. So take a few minutes and check out the website and then the Facebook page. And while you’re there, don’t forget to enter the little giveaway posted about below (enter even if you are not a photographer)!!

Help us spread the word about the upcoming Business and Branding Essentials Workshop for photographers on March 2nd in Tampa, FL and be entered to win a $30 Anthropologie gift card!!!

To win:

1. “Like” the Essentials Workshop FB page: www.facebook.com/essentialsworkshop

2. “Share” the giveaway with the ad image on your FB wall (you can share the image/ad right from the Essentials FB page where it is posted)

You have from now until Friday to win! Winner will be announced next Monday!

And while you are at it, check it out for yourself!  We are SO excited about this workshop and the photography businesses that it is going to revolutionize on March 2nd.  Early Bird registration ends this month!  Register during the month of January for $50 off of of your ticket price!

With love,
Shay & Ashlee

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