Branding

Brand Elements | The Morning: A Community for Women Grieving the Loss of a Baby | Branding by Laura Kashner | The Morning by Ashlee Proffitt

A year ago I had the privilege and honor of launching an incredibly important project; a project that had been in the making for nearly 8 years. The launch of this project marked a new season of work and most importantly, an opportunity to help women who were grieving the loss of a baby. When I lost my son in November of 2008 I needed help. I needed community because I suddenly felt absolutely alone and I need constant reminders that God had not left me, that He had not forgotten me, that He was a good Father despite the tragic loss we were experiencing.

In October of 2016 I launched The Morning: A community of hope for women finding joy after miscarriage, stillbirth or infant loss.

In early 2016 the plan for The Morning was taking shape. I needed branding, logos and collateral and a website designed. And even though I had spent the last decade designing brands for creative businesses I decided that it was in the best interest of The Morning to have an objective designer do the heavy lifting for this one. As a designer, I knew I needed fresh eyes on this project that was so dear to me.

So I hired the lovely Laura Kashner of Laura Kathryn Creative. We worked together to create the beautiful brand elements for The Morning and then I implemented those elements into collateral designs and the website.

BRANDING INSPIRATION


Brand Inspiration | The Morning: A Community for Women Grieving the Loss of a Baby | Branding by Laura Kashner | The Morning by Ashlee Proffitt

Our Goal:
To create a brand that communicated hope, renewal, healing, and strength; a soft place to land for an aching heart.

BRAND ELEMENTS


Brand Elements | The Morning: A Community for Women Grieving the Loss of a Baby | Branding by Laura Kashner | The Morning by Ashlee Proffitt

COLLATERAL ELEMENTS


Collateral Designs | The Morning: A Community for Women Grieving the Loss of a Baby | Branding by Laura Kashner | The Morning by Ashlee Proffitt

Our current collateral needs were relatively small, notecards and packaging items for the AadenSage Birthday Project. I incorporated a classic seersucker stripe for a timeless.

WEBSITE


Website Design via WordPress & Bluchic Themes | The Morning: A Community for Women Grieving the Loss of a Baby | Branding by Laura Kashner | The Morning by Ashlee Proffitt

I created a blog based website using WordPress and my favorite wordpress themes (!!) The site came together perfectly, visually communicating hope, healing, and strength. In an effort to create a place that felt safe and effortless, I kept the site simple and easy to use. There are no fancy bells and whistles, just a soft place to land where an aching heart can feel loved and cared for.


What do you think? Have you checked out The Morning? Do you know a woman who could benefit from the message of hope we are providing there?

Are you a graphic designer? Have you ever hired out design services because you were just too close to the project?

Brand Inspiration | Kid Theology | Equipping Parents to Disciple Children | Branding by Ashlee Proffitt

My husband started dreaming about this endeavor more than a year ago. He bought the domain name, created an email account and all the social media channels. And then he waited. He prayed and asked for God’s timing. Late last year he started setting aside specific time one night a week to just research, pray […]

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Lauren Scruggs Kennedy Foundation Collateral Designs | Branding by Ashlee Proffitt

There are dream projects and dream clients and then there are projects and clients that are more than a dream, they are an encouragement, a reminder of true beauty and the value of purpose and the value of pursuing a dream that helps to change lives. What a joy to work on such a brand with a group […]

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The Stranded Shop | Dry Shampoo, Hair Powder | Developed by Lauren Scruggs Kennedy & Anna Chesson | Branding by Ashlee Proffitt | Illustrations by Kari Joy

  After almost 3 years of working on this amazing project with the most amazing ladies I can finally announce that it is finished and an amazing new product has finally launched. I learned so many invaluable things from the beautiful women who created this product and from my time working on this branding project. I […]

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The Paisley Ribbon | Brand Reveal | Branding by Ashlee Proffitt

The past month has been full of amazing client branding work, and this client was no exception. Jodi, founder of the Paisley Ribbon is creative, innovative and an absolute joy to work with! Take a look at the brand we created including logo elements, collateral elements and a gorgeous new shop! INSPIRATION BRAND ELEMENTS My favorite detail? […]

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Ashley Eiban Photography Brand Reveal | Branding by Ashlee Proffitt

What a joy to work with clients who enjoy the creative process and find the value in diving deep into the core of their business in order to develop a brand that is true and authentic. Working with Ashley of Ashley Eiban Photography was just that, an absolute joy. She is full of life and she lives […]

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Lola Interiors Brand Reveal | Branding by Ashlee Proffitt

A gorgeous palette of neutrals and a luxurious minimalist inspiration? Yes, please. Tiffany Hinton of Lola Interiors, formerly R&E Design, is a superiorly gifted interior designer with a heart of gold. Working with the Lola Interiors team was a dream partnership and I am so honored to have helped launch this new season for Lola […]

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Brand Design | Finley Lane | Luxury Custom Branding by Ashlee Proffitt

Blush and gold and hints of navy, made complete by a blush animal print and the perfect preppy stripe. This brand design was a dream to create and working with Dana of Finley Lane was one of my favorite projects to date. As always, we started with in-depth branding homework and then a face-to-face chat via Skype. […]

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I introduced The Branding Parlor on September 1 and since then I have helped small business owners create a cohesive, professional and gorgeous brand that is perfectly complete. All at an investment that is doable when you are just starting your business. Read all the sweet details about this amazing project here. So far I […]

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I introduced The Branding Parlor on September 1 and since then I have helped small business owners create a cohesive, professional and gorgeous brand that is perfectly complete. All at an investment that is doable when you are just starting your business. Read all the sweet details about this amazing project here. I am excited […]

Continue Reading