Choosing a Branding Designer

Choosing Your Branding Designer by Ashlee Proffitt

Branding is a buzz word among creative entrepreneurs. Something that many now offer their expertise and opinion on. But when it comes down to it choosing a branding a designer one must consider 3 things.

  1. Expertise & Experience
    • Education: While a graphic design degree is not a must it sure is an added bonus. Some type of education is definitely necessary though; whether it is studying under an experienced branding designer or taking classes through a local college or even online. Training and education give opportunities for designers to learn the fundamentals of strong design, what works, what doesn’t work, to gain invaluable feedback on their own creative work and to hone their skills (before getting their hands on your very important project.)
    • Experience: What experience does your designer have? The benefit of an experienced designer is a fluidity in the way they work and creatively produce. An experienced designer has created and put into place systems and processes that enable the best end result. While a designer who has less experience may achieve the same end result (a strong, powerful new brand!) the process getting to that end result may be a bit more arduous as the experienced designer has simply had more time to work out all those kinks.
  2. Testimonials & Portfolio
    • Testimonials: You can learn a lot about a designer by the types of clients they have previously worked with. What do previous clients say about the designer, the work, the end result, the process? If testimonials are not posted, simply ask for a list of previous clients during your inquiry and send them a message. This is a normal request and one that you should feel free to make before investing in such a major project with both your finances and your time.
    • Portfolio: Is there a portfolio available on their website? Is the portfolio extensive (more than a handful of projects)? Does the portfolio display a range of details that are included within the project so you can see examples of what is included in the branding package? Is there a range of ability and general design application.
  3. Style, Aesthetic & Being a Good Fit
    • Style & Aesthetic: Does the designer’s approach to branding fit your style and aesthetic? Does his/her general style and aesthetic resonate with you? Do you generally like the work they produce?
    • A Good Fit: Are there opportunities in the designer’s process to get to know one another before committing to an entire branding project? Together you will be creating the foundation for your business. Branding is not just about a logo but instead a set of carefully executed decisions that makeup the entirety of your clients’ experience; so, ensuring that the designer is a good fit (the one who will be assisting you in making all of those decisions) is absolutely necessary. Do the two of you connect easily? Is it relatively easy to communicate with him/her? Do you feel heard, understood and valued?

This is for certain not an exhaustive list but it is a great place to start when choosing a branding a designer.


Branding by Ashlee Proffitt

 

Branding: Absolutely In! Events

 

Absolutely In! Events Branding Inspiration by Ashlee Proffitt

I had the privilege and absolutely joy of working with an amazing team of ladies for this latest brand reveal. Absolutely In! Events is an event planning company with killer taste and an incredible drive to be the best at what they do all while genuinely loving and serving their clients in the sweetest of ways.

We started the branding process by creating the inspiration board above and used that as our framework for building the brand elements, collateral pieces and website that followed. Along with the inspiration board the Absolutely In! team worked through in-depth branding homework that helped us define the new brand.

Brand Words
  • Luxury
  • Sophisticated
  • Modern
  • Upscale
  • Classic
  • Fun
Visual Aesthetic Words
  • clean
  • modern
  • luxurious
 

The final product is just amazing and so gorgeous. I am so proud of this team of women who worked hard to develop a brand that truly represents their style and aesthetic. Congratulations Absolutely In!

Absolutely In! Events Brand Elements by Ashlee ProffittAbsolutely In! Events Print Collateral by Ashlee ProffittAbsolutely In! Events Website by Ashlee Proffitt

Go check out Absolutely In! Events and give them some love! They deserve it!


 

Branding by Ashlee Proffitt

March Desktop & IPhone Wallpapers

Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt

Happy March friends! I’m taking the wallpapers in a slightly different direction and I am excited to see where this opportunity for creativity leads.

I pray your March is just wonderful.  Full of much hope and truth and joy. May you see Him more deeply today. And I pray these desktop and iPhone wallpapers bring a bit of beauty to your everyday.

Thank you Shay Cochrane and the SC Stockshop for the gorgeous images this past year! We loved collaborating! Make sure to continue taking advantage of the gorgeous free images from the SC Stockshop Monthly Newsletter (and amazing business advice!) Sign-up here!

Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt

 

To use Desktop WallpaperClick on the links below, and save the large image to your computer. Then set it as your desktop wallpaper.

To use iPhone Wallpaper + Lock ScreenClick on the links below, and save the image to your photos. Open your camera roll, select the image and click next. A box should pop up with icons (message, mail, copy, etc.) choose ‘Use as Wallpaper.’ Scale or position the image to your liking and then select ‘Set Lock Screen.’

ENJOY!

PLEASE NOTE
The Ashlee Proffitt free monthly wallpapers are for personal use only. Ashlee Proffitt remains the sole and exclusive owner and holder of the copyright of the graphic and you may not sell or give away the image in any way.

Valentine Printable: Basketball, Legos & Hearts

My world currently revolves around three things. Basketball, legos and all things girl related. I love how this simple DIY project so wonderfully depicts my blessed life right now.

And just in case you have a basketball lover, lego lover or sweet girly girl on your hands I thought you might like these Valentine cards too. Enjoy! (Directions for use posted below.)

Sweetheart Valentine Printable | by Ashlee ProffittSweetheart Valentine Printable | by Ashlee Proffitt
Sweethearts Valentine

 

Lego Valentine Printable | by Ashlee Proffitt Lego Valentine Printable | by Ashlee Proffitt
Lego Valentine

 

 Basketball Valentine Printable | by Ashlee ProffittBasketball Valentine Printable | by Ashlee Proffitt
Basketball Valentine


DIRECTIONS
  1. click the link below the corresponding image
  2. download and save to your computer
  3. print
  4. cut in quarters (size is 4.25 x 5.5 before folding)
  5. fold each card in half
  6. have child write their friends’ names on the back of each card and sign 
  7. staple to bag of treats

 All printables are for personal use only.

Get Inspired!

I am beyond EXCITED (and so very honored!!) to share that I will be speaking at Inspired 2015 presented by Amber Housley; an amazing retreat experience for creative women entrepreneurs to grow, connect and be inspired.

Inspired Retreat Presented by Amber Housley | InspiredtheRetreat.com

I had the joy of speaking at the Inspired 2014 Retreat where I met incredible, incredible women, made new amazing friends, learned SO much and came back inspired to make big changes within my business.

I may have gone to teach but I walked away having learned more than I could have ever imagined. And I have no doubt that this year’s Inspired Retreat (I mean, look at this amazing speaker lineup!) will not disappoint.

Inspired Retreat Presented by Amber Housley | InspiredtheRetreat.comInspired Retreat Presented by Amber Housley | InspiredtheRetreat.com

Since Inspired 2014, I have learned so much and I cannot wait to share all that goodness with this year’s attendees. I will be speaking about branding (my favorite topic!!), a topic that is widely talked about in the creative world but rarely taught in a way that is super practical and easily applied. I hope to do just that; give practical, real help to your branding questions and needs.

Meet me there friend. Let’s sit in rocking chairs listening to the waterfall with coffee in hand and chat the night away. I want to help you right where you are; whether that’s with branding or business strategy or just the everyday workings of life; join me.

Inspired Retreat Presented by Amber Housley | InspiredtheRetreat.comInspired Retreat Presented by Amber Housley | InspiredtheRetreat.com Inspired Retreat Presented by Amber Housley | InspiredtheRetreat.comInspired Retreat Presented by Amber Housley | InspiredtheRetreat.com

DETAILS

  • When: April 19-22
  • Where: The Inn at Evins Mill 
  • Learn more about this amazing community and the mission of the Inspired Retreat at http://www.inspiredtheretreat.com

BONUS!

  • When you register for the Inspired Retreat and use code ASHLEEPROFFITT you will receive an additional $200 off the already reduced early bird rates! Early bird rates end February 15 and this retreat will sell out so don’t wait, register today!!

Inspired Retreat Presented by Amber Housley | InspiredtheRetreat.com


Gorgeous photos by Callie Davis of Nancy Ray Photography 

 

Hello February! Desktop + IPhone Wallpapers!

Hello February! January was a beautiful month for me (and I pray for you as well!!) as I purposely slowed down and limited my tasks to only that which was of utmost importance. It has been a brilliant way to clear my mind and heart as I seek direction for 2015. (More on all of that later!)

I pray your 2015 has been off to a great start. I pray you are settling into your 2015 goals, pursuing them one small step at a time. Remember, this is not a sprint but a marathon. Do one small thing to work towards those goals every day. February is the perfect time to pull out all of those goals you shouted to the world on January 1st and quickly forgot about (me too!) Pull them out and review them this week and then set small steps for each on to focus on this month. I am about to go do that very thing!

I pray your February is beautiful. And I pray these desktop and iPhone wallpapers bring a bit of joy and inspiration to your everyday.

Thank you Shay Cochrane and the SC Stockshop for the gorgeous Valentine inspired image! It’s white on white on white with a hint of pink which means it is absolutely perfect!! If you have not done so yet, sign up to receive an SC Stockshop image free to your inbox once a month along with purposeful and intentional business (life!) tips! Sign-up here!

Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Image by Shay Cochrane Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Image by Shay Cochrane Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Image by Shay CochraneFree Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Image by Shay Cochrane

To use Desktop WallpaperClick on the links below, and save the large image to your computer. Then set it as your desktop wallpaper.

To use iPhone Wallpaper + Lock ScreenClick on the links below, and save the image to your photos. Open your camera roll, select the image and click next. A box should pop up with icons (message, mail, copy, etc.) choose ‘Use as Wallpaper.’ Scale or position the image to your liking and then select ‘Set Lock Screen.’

ENJOY!

Happy New Year!! Desktop + IPhone Wallpapers

Happy New Year sweet friends!

I pray your 2014 ended beautifully as you reflected on God’s abundant grace and provision. And I pray that your 2015 is off to a great start as you look forward to His working in miraculous ways in the days to come.

I pray too that these pretty wallpapers will bring joy to your everyday!

Thank you Shay Cochrane and the SC Stockshop for the gorgeous celebratory image! It’s perfect!! If you have not done so yet, sign up to receive an SC Stockshop image free to your inbox once a month along with purposeful and intentional business (life!) tips! Sign-up here!

 Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blogFree Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog

To use Desktop CalendarClick on the image below, and save the large image to your computer. Then set it as your desktop wallpaper. Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog

To use iPhone Lock ScreenClick on the images below, and save the image to your photos. Open your camera roll, select the image and click next. A box should pop up with icons (message, mail, copy, etc.) choose ‘Use as Wallpaper.’ Scale or position the image to your liking and then select ‘Set Lock Screen.’

To use iPhone Lock Screen: Click on the images below, and save the image to your photos. Open your camera roll, select the image and click next. A box should pop up with icons (message, mail, copy, etc.) choose ‘Use as Wallpaper.’ Scale or position the image to your liking and then select ‘Set Lock Screen.’ To use iPhone Lock Screen: Click on the images below, and save the image to your photos. Open your camera roll, select the image and click next. A box should pop up with icons (message, mail, copy, etc.) choose ‘Use as Wallpaper.’ Scale or position the image to your liking and then select ‘Set Lock Screen.’


Desk Calendar with Monthly Bible Verse | by Ashlee Proffitt | shop.ashleeproffitt.com

Intentional Mama: Christmas!

Children's Printable Memory Verse for Christmas| Intentional Mama by Ashlee Proffitt

Bible Focus
  • Bible Verse: She will bear a son and you shall call his name Jesus, for he will save his people from their sins. Matthew 1:21
  • Memory Verse Printable
  • Talk About
    • Ask: What does this Bible verse mean?
    • Ask: What does ‘bear a son’ mean?
    • Ask: What does ‘sin’ mean?
    • Ask: Why do we need to be ‘saved’?
    • Ask: What does ‘saved’ mean? (Talk about saved in terms of being rescued)
    • Ask: Why did Jesus come to earth?
    • Remind:  At Christmas, we celebrate Jesus leaving heaven to come to earth so that He could save us. And that his very name means ‘He saves His people from their sins.”
  • Pray a prayer of celebration over Jesus’ love and perfect sacrifice for His creation and His ability to rescue us completely!
Legend of the Candy Cane Activity

Christmas Activity Ideas for Children | Legend of the Candy Cane | by Ashlee Proffitt
We did this sweet activity last year and it makes my heart almost burst open to see these precious pictures of my babies only one year ago. How they have grown. What a blessing and privilege it is to have the opportunity to watch my babies grow.
Christmas Activity Ideas for Children | Legend of the Candy Cane | by Ashlee Proffitt

This activity is super simple and super fun!

Materials
  • Green Paper or Blank Canvas
  • Red Paint
  • White Paint
  • Paper Plates
  • Pencil
  • Fingers
Instructions
  1. If using a blank canvas, paint the canvas green.
  2. When canvas is dry (or on green paper) draw the shape of a candy cane.
  3. Pour a quarter size amount of red and white paints onto separate paper plates (this will keep them from mixing the colors and creating an all pink candy cane).
  4. Alternating thumbs dip into paints and onto the candy cane outline creating a candy cane!
  5. Print out the Candy Cane Legend printable below and read it with your child. Then glue onto the back of your candy cane masterpiece!

Christmas Activity Ideas for Children | Legend of the Candy Cane | by Ashlee Proffitt

Christmas Activity Ideas for Children | Legend of the Candy Cane | by Ashlee Proffitt

Candy Cane Legend Printable
(click to download onto your computer)

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