Branding: Tallulah & Gray

Say hello to the gorgeous Tallulah and Gray, a shop specializing in personalized jewelry that keeps your loved ones close and decor that turns houses into homes.

I spoke with Lindsey on the phone back in April and after just a few minutes I knew she was a perfect fit. She is creative and smart and passionate and the heart behind her shop gave me butterflies.

Lindsey, your heart is enormous and your talent just as amazing. It was a joy working with you. I pray your business and product line continues to bless you, your family and the lives of every single customer.

Tallulah & Gray Brand Elements by Ashlee Proffitt

We began with in-depth branding homework and then a face-to-face chat via Skype. We talked about the mission and vision of Tallulah & Gray, the heart behind the products, Lindsey’s goals for this shop as well as her ideal client. Our goal was to create a brand that made her customers feel loved, valued and important; that they were known and that they mattered.

DESCRIPTIVE WORDS
  • free-spirit
  • natural
  • feminine
  • genuine
  • pretty
  • comfortable
 
INSPIRATION BOARD

Tallulah & Gray Brand Elements by Ashlee Proffitt

We started creating from this inspiration board and the brand words and lots of sketching. We did a few different rounds of drafts before we arrived at the final logo and I think the final result is simply perfect.

The collateral pieces had a specific mission, to remind the customer that they are loved and that they matter. My favorite collateral piece we created were the paper goods that get sent with every purchase; the details within those pieces make for the most simple and perfect way for Lindsey to communicate her care for her customers.

Tallulah & Gray Brand & Collateral Elements by Ashlee Proffitt

Lastly, and most importantly for this online boutique, we created an incredibly amazing shopping experience for her customers. Design my own jewelry?! Yes, please! Go take a peek!

GIVEAWAY

For details on how to win a Tallulah & Gray original hop on over to Instagram to enter to win!!

Travel Style: 10 Looks 20 Pieces (Part 3)

Travel Style: 10 Looks with 20 Pieces | Part Three: The Ankle Bootie | Intentional Style by Ashlee Proffitt and Megan Michele

I began this series by showing you the exact items I packed for my 10 day Italian Adventure along with a few tips on how to Build The Perfect Travel Wardrobe. Part One of the 10 Looks with 20 Pieces showcased the ever valuable Pixie Pant, Part Two we showed two ways to style The Jean Short and today I’m showing you the amazingly versatile Ankle Bootie.

As a reminder, a few benefits to packing intentionally and purposefully (i.e. items that can be worn in multiple ways) include:

  • Lighter load
  • Less money & time spent checking luggage
  • Greater mobility (because your usual heavy load isn’t weighing you down!)
  • Less time spent deciding what to wear
  • Minimizing excess

Megan Michele: Ankle boots are such a must in today’s fashion! There is something about them that is so casual, yet pulls any look together in such a effortless manner. They seemingly could be the most versatile shoe, able to pair with skirts, dresses, shorts, and all types of jean styles. And if you favor a wedge or low to mid heel, they can also be one of the most comfortable shoes you’ll own.

Ashlee: Full disclosure. At the last minute I pulled the ankle booties out of my suitcase and did not bring them on my Italian adventure. Worst decision ever. 😉 These boots are incredibly comfortable and a gorgeous pick-me-up to any outfit. In hindsight I wish I would have brought them!
Travel Style: 10 Looks with 20 Pieces | Part Three: The Ankle Bootie | Intentional Style by Ashlee Proffitt and Megan Michele

 

What’s your favorite way to wear ankle boots?!


Intentional Style | Megan Michele

Intentional Mama: Confessions of a Workaholic Mama

Intentional Mama: Confessions of a Workaholic Mama

If I’m being honest, just the mere thought of how this summer has gone causes my eyes to immediately well up with tears.

I posted this picture at the onset of summer break, my heart bursting at the possibilities of what this summer would mean for my relationship with my littles. I could not wait to dive into their hearts and spend the summer savoring them. The picture held this caption: “It’s crazy how the busyness of life can rob you of actually knowing the people you love the most.” 

I was referring to the busyness of the school year and schedules and calendars and seemingly endless events that come to a beautiful screeching halt when summer begins. I was so excited for the busyness to end so that I could fill that space with those that I love most.

And yet, I just filled that space with more busyness.

It’s funny how simple boundaries and priorities are when they are merely hypothetical.

When real life happens and real decisions need to be made and you have to actually put those rules you gave yourself when you started all this into play, its no longer hypothetical and it is for sure no longer simple. And what you really need is someone reminding you that if you say yes to that thing, you are essentially saying no to something or someONE else.

Full disclosure here, with every single opportunity sent my way this summer, I never considered the boundaries I long ago put into place and if I did, I just blatantly ignored them.

My heart was for me. My heart was for the building of my kingdom. My filter through which to make business decisions (or any decisions really) had become so skewed and now consisted only of whether or not this thing/opportunity/project would benefit me. The filter was never “how does this decision affect my first priorities: my husband and my children?”

Know this, our priorities and our ability to manage all the roles we play will never be perfect. We will make mistakes, we will have busy seasons but having a consistent ideal of what we want our life to look like on a daily basis will serve us well. This summer was not my ideal. My daily rhythms did not represent my priorities and instead were a chaotic rush of my attempting to wear too many hats at one time.

And here is the grace. That God pursues our hearts and provides conviction when we miss it. And there will forever be a sweet opportunity to ask Him to turn our hearts to Him and to provide change.

Wisdom From A Mama
  • Pray. When you begin sensing that your priorities are completely out of control, turn to God. Conviction is a gift. It reminds us that God is holy and we are not. It reminds us of our great need for Him alone. A great place to start would be to make time to read the Bible and begin asking Him to provide wisdom and discernment as you move forward.
  • Talk About It. Talk to your spouse or a close friend. Let them in to the chaos. Most likely he/she is already aware because they have undoubtedly suffered at the hand of your poor decisions (speaking from experience), but verbalizing the problem is vital in moving forward towards a better way.
  • Family Meeting. Take some time to define your priorities and then outline a few non-negotiable boundaries moving forward. Whether those are office hours, phone usage, even what your weekends will look like, this step is really important in putting a few boundaries in place to protect the crazy from happening again. This is the best time to address these issues, putting tangible steps into place to protect that which is most important to you because your heart is ripe, fully aware of the problem and desiring change.
  • The List. Make a list of every single thing you currently have on your plate, every role you play. Then circle the items that only you can do. (i.e. YOU are the only one that can be a wife to your husband or mother to your kids.) Mark beside all items how much time each responsibility / role requires. Then be honest about how much time you actually have. And start crossing things off the list that do not line up with your priorities and personal/family mission.
  • Filter the List. Every item that is left on the list must be filtered through the following questions:
    • Will this responsibility/role/opportunity positively or negatively affect my top priorities?
    • Does this responsibility/role/opportunity further my mission or hinder the work I feel called to?
  • Be Courageous. When you filter a responsibility/role/opportunity through those filters and know in your heart it is not a good fit, have the courage to say no. Have the wisdom to trust that you, your business, your success, is not defined by those things and that ultimately God is the one who blesses the work and provides results.
  • Grace. Know that the crazy will happen again. You are not perfect and neither is your life. No matter how perfect your boundaries and priorities and tangible steps you put into place, there will be a breakdown at some point. So give yourself grace, knowing that Jesus was perfect so you don’t have to be. 

I would love to know what you think about all this too; especially if you have a bit of helpful advice for keeping those priorities in place.

5 Resources to Plan A European Adventure

5 Resources To Plan A European Adventure | by Ashlee Proffitt

My husband and I celebrated our 10 year wedding anniversary in Italy this past May. It was amazing!! You can see a few inside pics here

We have been planning this trip in our minds for years. Like 10 years. Or 11. But when it came time to actually put the trip together we still needed to have an actual plan. And a place to sleep. And an idea of where to go. So below are our five most helpful resources for planning a travel adventure.

5 Resources To Plan A European Adventure | by Ashlee Proffitt

  1. Rick Steves. In reality, this is the only resource you need. Rick Steves and his amazing resources single-handedly made our trip amazing (and no he’s not paying me to say that; but Rick Steves, if you read this, I will gladly join your team!!)
    1. Find the resources for your desired destination. Buy the book. Download the app. Dive in.
    2. It would be best to get these resources while planning the trip because he gives solid advice on where to stay, how much things cost, and even how to plan your days.
  2. Google Maps |  My Map. Did you know you can make your own map in google maps? Whether you are staying in one city and want to outline where you are going each day to get an idea of how transportation needed, how much you will be walking, etc. or whether you will be going to multiple cities within one trip, this google feature is super helpful! Plus it helps you get to know the area a bit before you get there, so you don’t look like a lost tourist the entire time. This tutorial was super helpful!
  3. Air BNB. The perfect way to travel Europe. We booked all of our accommodations through Air BNB and were more than pleased! We were able to stay in nicer places for less money than if we had gone the traditional hotel route. Plus, we were able to meet locals and get to know the cities in a more authentic way.
  4. Google Docs. We used Google Docs to store all of our documents.
    1. We started our master document with our custom google map, then added our itinerary for the 10 days. This document included all of our flight information, train information, etc.
    2. Within each city listed on the itinerary I added our accommodation reservation information, addresses, phone numbers, email addresses, etc.
    3. Under each city I also included our top 3 things we wanted to do in each city and any coordinating information (cost, location, details, etc.)
    4. This would also be a great way to keep your budget as well.
    5. I printed all this information to bring along but just in case we lost it for some reason, having it in a google doc meant we could access it at any time via our phones or computers.
  5. Budget + Money Plan. Create a budget for the trip. Create a list of priorities (check priority list against Rick Steves advice for what to see and where). You will not be able to do everything. So creating a priority list will ensure that you get to do those top things and if there is room in the budget you can add a few more things in. Use a budget tracking system as you begin booking travel expenses and use throughout your trip. Make sure to set aside room in the budget for any gifts that you will want to bring back (and room in your suitcase!)

NOTE. We had planned to use a separate credit card (American Express) through Europe that we would be able to track separately from our normal expenditures that month. However, many places in Europe, especially smaller cities or towns do not take American Express (many small towns we visited only took cash.) Just be prepared for that! 

Have you gone on a big travel adventure recently? Or do you travel often? What are you best resources for planning big and small adventures? Leave your favorite tips in the comments below! I would love to know!

 

Recipe: Chipotle Chicken Tacos with Cabbage-Radish Slaw

Recipe: Chipotle Chicken Tacos with Cabbage-Radish Slaw | Ashlee Proffitt

This recipe will be your go to for company from now on. I promise. It’s delicious. And it’s easy. Did I say delicious?

I add a side of rice (basmati is my favorite). After the rice is done cooking I add a little salt and butter as well as about a cup of corn and about 1/4 of a cup of chopped cilantro. It’s the perfect side dish with these yummy tacos.

Note: I serve these tacos with whole wheat tortillas in addition to corn tortillas.

Enjoy!

chipotle-chicken-tacos-4

Slow Cooker Chipotle Chicken Tacos

Ingredients

  • 3lb Chicken
  • 1 Large Onion
  • 4 cloves Garlic
  • 1-3 tablespoon Chipotle Chilies Adobe Sauce (chopped)
  • 1 teaspoon Oregano
  • 4 cups Cabbage (thinly sliced)
  • 4 Radishes
  • 1/4 cup Cilantro (chopped)
  • 2 tablespoons Lime Juice
  • 12 6 inch Corn Tortillas

Directions

Step 1
In a 4-6 quart slow cooker, toss together the chicken, onion, garlic, chipotles, oregano, and 1 teaspoon salt. Cover and cook until the chicken is very tender, on low for 7-8 hours or on high for 3 1/2 to 4 hours.
Step 2
Twenty minutes before serving, heat oven to 350 F. In a large bowl, toss the cabbage, radishes, and cilantro with the lime juice and 1/4 teaspoon salt. Wrap the tortillas in foil and bake until warm.
Step 3
Transfer chicken to a medium bowl and shred, using 2 forks. Strain the cooking liquid through a fine-mesh sleeve into the bowl and toss with the chicken to coat.
Step 4
Fill the warm tortillas with the beef and slaw. Serve with sour cream, pickled jalapeños, hot sauce, and lime wedges.

Recipe: Chipotle Chicken Tacos with Cabbage-Radish Slaw | Ashlee Proffitt

Travel Style: 10 Looks 20 Pieces (Part 2)

Travel Style: 10 Looks with 20 Pieces | Part Two: The Jean Short | Intentional Style by Ashlee Proffitt and Megan Michele

I began this series by showing you the exact items I packed for my 10 day Italian Adventure along with a few tips on how to Build The Perfect Travel Wardrobe. Part One of the 10 Looks with 20 Pieces showcased the ever valuable Pixie Pant.

As a reminder, a few benefits to packing intentionally and purposefully (i.e. items that can be worn in multiple ways) include:

  • Lighter load
  • Less money & time spent checking luggage
  • Greater mobility (because your usual heavy load isn’t weighing you down!)
  • Less time spent deciding what to wear
  • Minimizing excess

So now that I’ve convinced you, let’s take a look at one of my favorite travel staples:
the jean short. 

Megan Michele: Jean shorts are essential to a warm-weathered wardrobe! So much can be mixed with this item and, if styled the right way, can easily be taken into cooler weather!

Ashlee: While I was in Italy (late May, early June) the mornings and evenings were cool (even chilly for this Floridian) and the days were perfectly warm. These jean shorts were the perfect solution as they could be warmed up with layers on those cool mornings and evenings. Not to mention, they are adorable and super comfy.

Travel Style: 10 Looks with 20 Pieces | Part Two: The Jean Short | Intentional Style by Ashlee Proffitt and Megan Michele
Images by Laura Foote of CIHI

CASUAL

If you’re headed to an adorable beach town or planning to sight see all day long, this look is a great mixture of style and comfort.

 

 

Intentional Style | Megan Michele

August Desktop & IPhone Wallpapers

Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt

August! July was a whirlwind of so many great things! Family vacation in the mountains of northern Georgia was my favorite highlight, the perfect atmosphere for true rest, real conversation and lots of s’mores.

August holds a few more weeks of summer where we will do our best to soak up as much quality time together as possible. August also marks a new school year and this girl loves fresh starts and schedules. So as much as I love the freedom of summer I am very much looking forward to this next season. (Although I may be a sobbing mess when my little guy starts kindergarten! Eeek!)

Enjoy these wallpapers!! I pray they brighten up your August days!

Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee ProffittFree Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt

Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt
Free Computer Desktop + iPhone Wallpapers | ashleeproffitt.com/blog | Brush Lettering by Ashlee Proffitt
 

To use Desktop Wallpaper: Click on the links below, and save the large image to your computer. Then set it as your desktop wallpaper.

To use iPhone Wallpaper + Lock Screen: Click on the links below, and save the image to your photos. Open your camera roll, select the image and click next. A box should pop up with icons (message, mail, copy, etc.) choose ‘Use as Wallpaper.’ Scale or position the image to your liking and then select ‘Set Lock Screen.’

ENJOY!

PLEASE NOTE
The Ashlee Proffitt free monthly wallpapers are for personal use only. Ashlee Proffitt remains the sole and exclusive owner and holder of the copyright of the graphic and you may not sell or give away the image in any way.

Intentional Mama: Summer Prayers

Memory Verse Art Print | Philippians 4:6 | Intentional Mama by Ashlee Proffitt

Our little family has exactly 4 weeks left of summer. Insert: Tears. This summer has been crazy for me personally and my goal for these remaining weeks of summer is to be intentional with the time I have left with my school aged kids (especially my little guy who is starting kindergarten this year!)

One simple way we can pursue the hearts of our children and hear what concerns are weighing heavy on their little minds is to pray with them. Commit to spending a specific time every day to praying for and with your children.

BIBLE FOCUS
  • Bible Verse:Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. Philippians 4.6
  • Memory Verse Art Print (Download your version of the memory verse seen above.)
  • Talk About
    • Ask: What is prayer?
    • Ask: Why do we pray?
    • Ask: Does God hear us when we pray?
    • Ask: Does God care about the things that are important to us? How do we know? (Talk about Psalm 139 and how He knows everything about us and He cares deeply!)
  • Use the prayer cards (printable below!) to talk through and pray through the specific topics.
FUN ACTIVITY IDEAS
      1. Journal: Write down the prayer requests and over the next few weeks write down how God answers the prayers
      2. Prayer Wall: Get creative and make a way to remind your family daily to pray for specific requests and a way to document when God answers prayers. Here are a few great examples!
      3. Prayer Sticks: Write names or requests on popsicle sticks and keep them on your kitchen table. Have each family member draw a stick each day and have them pray for that person or request. This is a cute example.
PRINTABLE PRAYER CARDS

Prayer Cards Printables | Philippians 4:6 | Intentional Mama by Ashlee Proffitt

Prayer Cards Printables [Click here to download]


PLEASE NOTE
The Ashlee Proffitt free printables and downloads are for personal use only. Ashlee Proffitt remains the sole and exclusive owner and holder of the copyright of the graphic and you may not sell or give away the image in any way.

Branding: Flourish

I met Lindsey last fall at the Inspired Retreat. We chatted over breakfast (the most amazing breakfast I must add) about business and family and boundaries and creating our own definition of success. I love those conversations. The ones where you are talking about all the things that really matter and setting goals to make sure those things happen.

I was thrilled when Lindsey contacted me some time later and we chatted about how we could work together to take her branding to the next level. Working with like-minded clients is a dream. Lindsey, you are incredibly talented and it was an absolute joy working with you on this amazing project!


Flourish Brand Elements by Ashlee Proffitt

We began with in-depth homework and a face-to-face (thanks Skype!) chat. We talked about goals and ideal client and all of Lindsey’s favorite things. Our goal was to create a brand that was warm and inviting while being refined, classic and timeless.

DESCRIPTIVE WORDS
  • organic
  • natural & effortless
  • refined
  • classic & timeless
  • casual
  • warm & inviting
 
INSPIRATION BOARD

Flourish Brand Elements by Ashlee Proffitt

The primary logo and the variations we created are simply gorgeous and beautifully represent the inspiration above as well as the descriptive words. I love the hand drawn framing lines that provide the organic, natural feel in conjunction with the classic serif typeface. The hand-drawn script gives subtle hints of casual femininity and paired with the leaf icon we achieve a look that is timeless and inviting. We added a linen texture along with a watercolor leaf pattern to round out the primary brand elements. Patterns are my favorite way to bring in another layer of intentionality and personality.

All these individual elements really came alive in the collateral designs. We incorporated Lindsey’s love for lavender and created a slew of gorgeous pieces including a Look Book of her work and services, a letterhead template, welcome gifts, thank you cards, bridal gifts and so many more intentional and fun pieces to help her really love on her clients.

Flourish Brand Elements by Ashlee Proffitt

Last but not least we created a website that serves to beautifully display all the gorgeous work that Flourish creates. The site was designed to be minimal allowing the images to be the focus. Go take a peek and leave Lindsey and the Flourish team some love!

Flourish Brand Elements by Ashlee Proffitt

 


Branding by Ashlee Proffitt

Travel Style: 10 Looks 20 Pieces (Part 1)

Travel Style: 10 Looks with 20 Pieces | Part One: Pixie Pant | Intentional Style by Ashlee Proffitt and Megan Michele
By this point, you have most likely heard and seen the benefits of packing with limited items in your suitcase:

  • Lighter load
  • Less money spent checking luggage
  • Less time spent checking luggage
  • Greater mobility (because your usual heavy load isn’t weighing you down!)
  • Less options means less time spent deciding what to wear and more time enjoying your actual vacation
  • Minimizing excess
  • Encourages a greater appreciation for what you do have

I began this series by showing you the exact items I packed for my 10 day Italian Adventure along with a few tips on how to Build The Perfect Travel Wardrobe.

For the next five weeks, I’ll be showcasing a variety of looks worn during said Italian adventure on a wardrobe that included about 20 items! These looks were all made possible by using a few key pieces as the foundation, that could then be paired (and re-worn) with pretty much anything. My hope is to inspire you with what to wear on your next adventure and to encourage you that packing doesn’t have to be a daunting task because you ‘have so much to pack, but no idea what to wear’. It can be simple and fun!

Whether you’re spending hours on a train ride going from one city to the next or going to dinner at an upscale restaurant, a classic, well-fitting black pant will not disappoint! The key is choosing the right top and shoe to make it fit the occasion. Below are a few different looks I wore with my favorite black pant.

Travel Style: 10 Looks with 20 Pieces | Part One: Pixie Pant | Intentional Style by Ashlee Proffitt and Megan Michele
Images by the lovely Laura Foote of CIHI Photography
 

Intentional Style | Megan Michele

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