A year ago I had the privilege and honor of launching an incredibly important project; a project that had been in the making for nearly 8 years. The launch of this project marked a new season of work and most importantly, an opportunity to help women who were grieving the loss of a baby. When I lost my son in November of 2008 I needed help. I needed community because I suddenly felt absolutely alone and I need constant reminders that God had not left me, that He had not forgotten me, that He was a good Father despite the tragic loss we were experiencing.

In October of 2016 I launched The Morning: A community of hope for women finding joy after miscarriage, stillbirth or infant loss.

In early 2016 the plan for The Morning was taking shape. I needed branding, logos and collateral and a website designed. And even though I had spent the last decade designing brands for creative businesses I decided that it was in the best interest of The Morning to have an objective designer do the heavy lifting for this one. As a designer, I knew I needed fresh eyes on this project that was so dear to me.

So I hired the lovely Laura Kashner of Laura Kathryn Creative. We worked together to create the beautiful brand elements for The Morning and then I implemented those elements into collateral designs and the website.

BRANDING INSPIRATION

Our Goal:
To create a brand that communicated hope, renewal, healing, and strength; a soft place to land for an aching heart.

BRAND ELEMENTS

COLLATERAL ELEMENTS

Our current collateral needs were relatively small, notecards and packaging items for the AadenSage Birthday Project. I incorporated a classic seersucker stripe for a timeless.

WEBSITE

I created a blog based website using WordPress and my favorite wordpress themes (!!) The site came together perfectly, visually communicating hope, healing, and strength. In an effort to create a place that felt safe and effortless, I kept the site simple and easy to use. There are no fancy bells and whistles, just a soft place to land where an aching heart can feel loved and cared for.

What do you think? Have you checked out The Morning? Do you know a woman who could benefit from the message of hope we are providing there?

Are you a graphic designer? Have you ever hired out design services because you were just too close to the project?